Get Conversions with Testimonial Video Production Services
Testimonial video production is essential when running a good marketing campaign.
You already know how important videos are. They’re informative, engaging, shareable, and, most importantly—convertible. Consumers are 64-85% more likely to buy a product after watching a video.
Having testimonial videos on your website, landing page, and social media channels can give you a serious leg up on the competition.
If you’ve seen other businesses in Orlando, FL with testimonial videos, and have been wondering what they did to get their testimonial video production services, you’re on the right page.
In this blog post, we’ll give you an overview of testimonial video production services and how they can help you get a high-quality video that converts viewers into customers.
So, why should you invest in testimonial video production?
A testimonial video is a short (usually 1-2 minutes long) video featuring a customer who speaks about their experience with a product or service.
Testimonial videos are highly-effective because:
They show potential customers that your product or service is high-quality and that people have had success using it.
They can help build trust with your audience and convince them to buy from you.
A great testimonial video can be a powerful marketing tool for your business ONLY if it’s done right. You could go the DIY route… but we would not recommend it.
Reasons Why You Shouldn’t DIY Testimonial Videos and Hire Testimonial Video Production Team Instead:
1. You need an expert eye
A DIY testimonial video might be okay if all you’re looking for is some footage of a customer talking about your product or service. But, if you want a video that stands out and gets results, you need someone with experience in video production to guide you through the process.
You need someone who knows how to frame shots, edit the footage and add special effects that take your video from “meh” to amazing.
2. You need professional-grade equipment
Sure, you could put your iPhone on a tripod and call it a day—but is that the image you want to present to potential customers? Invest in professional-grade cameras and equipment that will make your testimonial videos look polished and high-quality.
3. You need an unbiased opinion
Professional videographers work with you to prepare a list of questions for your customer that will elicit detailed responses about their experience working with you. These responses can be edited into a powerful testimonial video that will drive conversions.
If you want a professionally produced testimonial video that is sure to convert viewers into customers, contact a video expert to work with you every step of the way.
How To Make Customer Testimonials That Attract a Larger Online Audience?
Customer testimonials provide social proof that your product or service is indeed useful. Consumers now trust testimonials, videos, and online reviews as much as personal recommendations.
So if you’re not already using video reviews to attract new business and a larger audience, now’s the time to start.
Don’t worry if you don’t know how to start, we are your testimonial video production experts that are here to guide you.
Here are the best testimonial video production tips to succeed with your testimonial video marketing campaign:
- Keep It Short and Sweet
Most people have short attention spans, so keep your client reviews short and to the point. The sweet spot is between 30 seconds and two minutes. Any shorter and you risk coming off as inauthentic; any longer and you risk losing your audience.
2. Highlight the Problem
Your customers aren’t hiring you because everything is going great; they’re hiring you because they have a problem that needs solving. So highlight that problem in your customer testimonials. Show how your product or service was able to solve that problem in a way that no one else could.
3. Use Real Customers
There’s nothing worse than watching a staged commercial masquerading as a customer testimonial. So instead of using actors, use real customers who are genuinely excited about your product or service. Not only will this make your testimonials more believable, but it will also make them more relatable and trustworthy.
4. Be Transparent About Any Rewards Offered
There’s nothing wrong with offering customers rewards for participating in customer testimonials—as long as you’re transparent about it.
For example, if you’re giving customers a discount on their next purchase in exchange for their participation, be sure to mention that up front so people don’t think you’re trying to trick them into thinking the testimonial is unsolicited when it isn’t.
5. Don’t Overproduce Them
The whole point of customer testimonials is that they’re supposed to be authentic—which means they shouldn’t look like they’ve been produced by a Hollywood studio.
Instead of spending hours filming and editing them until their perfection is personified, just set up a basic camera in a well-lit room and let your customers do the talking.
6. Keep It Conversational
Don’t try too hard to sound professional or poetic—just let your customers speak in their own words.
7. Incorporate Visuals.
If at all possible, try to include some visuals in your customer testimonials. Words are powerful, but seeing is believing—so incorporating visuals can help increase believability even further.
Customer video testimonials are an essential part of any good marketing strategy, and when done right, they can be extremely effective at driving conversions. With these best practices, you’ll be on your way to making customer video testimonials that attract a larger online audience in no time!
Qualities of an Effective Video Testimonial
When done right, a video testimonial can showcase your product or service in action, and provide social proof that your business is the one to trust. But, what makes a good video testimonial? Here are four qualities to look for:
The best video testimonials are those that feel genuine and authentic. That means they should be unscripted and spontaneous and feature real people (not actors) who are passionate about your brand or product.
Authenticity is key when it comes to making an impactful video testimonial. You want your viewers to feel like they’re getting an inside look at your business, not watching a commercial. Keep it real and keep it genuine by letting your customers speak from the heart.
An effective video testimonial should be short and to the point—somewhere between 30 seconds and two minutes is ideal. Remember, you’re trying to capture your viewer’s attention, not tell your life story.
Be sure to edit your video so that only the most important information is included; otherwise, you run the risk of losing your viewers completely.
They Highlight Your Unique Selling Proposition
What sets your business apart from the competition? An effective video testimonial should highlight what makes you unique, whether it’s your one-of-a-kind product, your unbeatable customer service, or something else entirely.
Whatever it is that makes you special, showcase it in your video testimonial so that viewers can see what sets you apart.
They Include a Call-to-Action
The whole point of a video testimonial is to encourage viewers to take action—whether that means visiting your website, subscribing to your email list, or making a purchase.
Be sure to include a call-to-action at the end of your video so that viewers know exactly what you want them to do next. Without a call-to-action, your video may be entertaining but it won’t be particularly effective.
Choose a relatable witness who delivers a concise, enthusiastic testimony of specific benefits derived from your product or service. If you can do all that, you’ll have a high-quality, amazing video testimonial that convinces potential customers that they should trust your business!
How To Measure Success for Customer Testimonial Videos
Customer testimonial videos combine the authenticity of customer experiences with the credibility of visual proof. When used effectively, testimonial videos can boost website traffic, conversion rates, and brand awareness.
But how do you know if your testimonial videos are working?
Website traffic. If you see an uptick in website traffic after releasing a customer testimonial video, that’s a good sign that people are interested in what you have to offer.
Conversion rate. If you see an increase in conversion rate after releasing a customer testimonial video, that means more people are completing your desired call-to-action after watching the video.
Engagement metrics. Video views, likes, comments, and shares will give you a good idea of how people interact with your testimonial videos.
Brand awareness. Check web searches and social media mentions. If people are talking about your brand more after watching your customer testimonial videos, that’s a good sign that the videos are increasing brand awareness.
Sales. Are people who watch customer testimonial videos more likely to make a purchase? This is another question you can ask your sales team or track yourself if you’re selling products or services online.
To measure the success of your customer testimonial videos, look at the metrics mentioned above. If you’re happy with the results you’re seeing, great! If not, it might be time to tweak your strategy.
Get Superior Customer Testimonials with a Professional Testimonial Video Production Service
Customer testimonial videos humanize your brand, build trust with potential customers, and boost conversions and sales. But beware! A bad customer testimonial video can do more harm than good.
Working with a professional testimonial video production agency that specializes in creating high-quality, effective customer testimonial videos is a great advantage.
Our company, Orlando Video Production Company, has years of experience producing engaging and persuasive customer testimonial videos that deliver results.
So, why should you hire us?
We know what it takes to make a great testimonial video – from finding the right customer to interview, to writing an engaging script, to shooting and editing the footage.
We offer affordable testimonial video production packages that fit any budget.
We have the experience and expertise needed to produce a persuasive, compelling testimonial video that will help grow your business.
We believe that the best way to engage viewers is to tell a compelling story that resonates with them on an emotional level. Our skills and experience back up this claim as our team has produced award-winning corporate videos for various industries in Orlando, FL.
Don’t settle for anything less! Partner with Orlando Video Production Company. We have a proven track record of producing high-quality, effective customer testimonial videos that drive conversions and sales.
Contact us today to learn more about how we can help you take your business in Orlando, FL to the next level with our superior customer testimonial video production services! Call (321) 529-1741 today!